목차
스포티파이가 월간 청취자 수 7억 5천만 명을 기록하며 역대 최대 성장을 이뤘습니다. 이는 음악 플랫폼 시장에서 스포티파이의 입지가 더욱 강화되고 있음을 보여줍니다. 이러한 성과는 사용자 경험 개선과 다양한 콘텐츠 확보 등 스포티파이의 노력이 결과로 이어진 것으로 평가됩니다.
Spotify’s Record-Breaking Growth
Spotify, the leading music streaming platform, has reported record growth in its user base, reaching 751 million monthly active users and 290 million paid subscribers. This represents the largest net gain in the company’s history, with an 11% increase in monthly active users and a 10% increase in paid subscribers.
The company’s success can be attributed to its highly successful Wrapped campaign, which engaged 300 million users globally and generated 630 million shares across 56 different languages. Spotify has also expanded and enhanced its tech features, such as adding music videos and more access to audiobooks, for both premium and free subscribers.
Financial Performance and Industry Impact
Spotify’s total revenue topped $5.3 billion, up 7%, while net income was roughly $1.4 billion. The company’s shares closed at $476.02, up nearly 15% on Tuesday. Spotify’s operating income rose 47% to $834 million, and the company had 7,323 full-time employees globally at the end of the fourth quarter.
Last year, Spotify paid out a record $11 billion to the music industry, the largest annual payment to music from any retailer in history. The company has also focused on expanding its podcasting services, opening a new Hollywood studio, expanding creator monetization programs, and premiering select video podcasts on Netflix.
Spotify’s Expansion and Pricing Strategies
Founded in 2006, Spotify has become the world’s most popular audio streaming subscription service, with a library of over 530,000 video podcasts and 500,000 audiobooks in English-language markets. The company has recently raised its premium subscription prices to $12.99 in the U.S.
For the first quarter of 2026, Spotify expects an increase of 8 million monthly active users, bringing its total closer to 759 million users, and a smaller, 3-million bump in paying users. The company projects total revenue to stay consistent at around $5.3 billion.
